Raytheon Company Forms New Office Of Corporate Marketing

Raytheon Company of Lexington, Mass., has combined its government marketing, international marketing and government relations activities in a new office of corporate marketing. Philip A. Phalon, who has been named vice president-corporate marketing, will head the new staff activity.

Mr. Phalon has directed and coordinated Raytheon's international marketing activities since 1973. These duties will be assumed by Aldo Massara, formerly director of foreign offices, who becomes directorinternational affairs.

Raytheon is one of the ten largest suppliers to the U.S. Department of Defense, which accounts for some 40 percent of company sales.

As a major international company, Raytheon provides a wide range of products and services to customers outside the U.S.

More than one-fourth of company sales are to customers in other nations.

A vice president since 1973, Mr. Phalon has held a succession of increasingly important positions with the company. Before heading the international staff, he was manager of contracts for the Missile Systems Division. He first joined the company in 1956.

Aldo Massara joined Raytheon in 1967.

After working for two years at corporate headquarters in Lexington, Mass., he served in Beirut, Lebanon, and Athens, Greece, as Raytheon's representative for the Middle East, contributing to the growth of the corporation's business in the area.

Mr. Massara returned to Raytheon headquarters in 1977 to assume a position of increased responsibility. He has been director- foreipn offices since 1980. From 1958 to 1967 he worked at Selenia, Italy, then an affiliate of Raytheon, except for an 18- month period (1962-63) when he joined RCA-Engineering Product Division, Rome.

At Selenia he served in systems engineering, planning, and marketing positions.

Maritime Reporter Magazine, page 8,  Feb 15, 1983

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